Ready-to-Eat & Portable
On-site consumption, product-category synergy, designed for short-stop repeat purchases.
Examples: local specialty snacks, small-pack ready-to-eat foods, ready-to-drink beverages
12 CITIES × 12 FLAVORS × 12 DIMENSIONS OF WONDER
Global Gastronomy Museum
Global City Food Culture Partnership Program
Global Gastronomy Museum: the world's first immersive food culture destination built on an "80-day cycle" operating model. Using food as a medium, it connects city showcases, cultural tourism promotion, industry matchmaking, and consumer conversion—forming an innovative platform at the intersection of cultural tourism and experiential economy.
Featured Product Categories
Long-Tail Sales
High repeat-purchase potential; enables post-visit online ordering to build long-tail revenue.
Examples: spices & dried seasonings, specialty fermented ingredients, regional derivative beveragesNight Banquet Traffic Drivers
Daytime products create a closed-loop funnel to themed night banquets, driving cross-sales with the main exhibition.
Examples: local small-pot feasts, sweet wine cold platters, appetizersCultural Storytelling
Carries local stories and symbols, ideal for immersive storytelling.
Examples: intangible heritage crafts, traditional-method foods, century-old pastry brandsComparative Tasting
Single products offering samples and staged comparisons to create experiential moments.
Examples: hams from different regions, variously roasted nut milksFunctional Value
Functional health foods with "light burden, high awareness" positioning.
Examples: donkey-hide gelatin drinks, herbal beverages, blue dried meal replacementsBooth Partnership Models
Platform Support
- Zero booth fee entry
- Shared basic costs
- Revenue sharing
- Integrated marketing
City Pavilion
- 800 m² exclusive pavilion
- Continuous 80-day showcase
- Pavilion naming rights
- Mainstream media coverage
Commercial Monetization
- Direct sales channels
- Proportional revenue sharing
- B2B matchmaking opportunities
- Online store extension
Available Partnership Models
International Partnership Models
01
Full 80-Day Residency Model
Full 80-Day Residency
This is the project's default core partnership model.
Ideal For
- National pavilions
- International food brands
- Restaurant brands
- Cultural institutions
- Enterprises seeking long-term entry into the Chinese market
Partnership Content
- Full 80-day exhibition period
- ~5-person on-site team
- Brand showcase space
- Product sales and tasting experiences
- Brand event participation
- Chinese market promotion
Available Activities
- Brand pavilion
- City-themed pavilion
- Product displays
- Immersive experiences
- Workshops
- Tasting events
- Evening events
- Joint press conferences
Best For Brands That
- Seek deep entry into the Chinese market
- Have full operational capabilities
- Aim to build long-term brand influence
Alternative Options for Brands Unable to Commit to the Full 80 Days
02
Pop-up & Short-term Participation
Pop-up & Short-term Participation
If your brand cannot commit to the full 80 days, short-term pop-ups or phased participation are available.
Participation Period
- 2 weeks
- 1 month
- Themed weeks
- During festival periods
Partnership Formats
- Pop-up exhibitions
- Brand experience spaces
- Tasting events
- New product launches
- Co-branded events
- City-themed events
- Cultural showcases
Best For Brands That
- Are first-time entrants to the Chinese market
- Seek low-cost market testing
- Are unable to maintain a long-term presence
- Pursue seasonal or thematic promotions
03
Brand Exposure & Equipment Partnership
Brand Exposure & Equipment Partnership
Ideal For (Including but Not Limited To)
- Coffee machine brands
- Food equipment brands
- Kitchenware brands
- Food supply chain enterprises
- Beverage brands
- Cultural creative brands
Partnership Formats
- Equipment placement
- Brand logo display
- Experience zone partnership
- Product displays
- Sampling events
- Workshop support
- Public area brand exposure
- Evening event collaboration
Available Areas
- National pavilions
- Central plaza
- Coffee area
- Workshops
- Public event areas
- Evening event spaces
Best For Brands That
- Do not need a full store
- Seek increased brand exposure
- Aim to build awareness in the Chinese market
04
Assisted Operation Partnership
Assisted Operation Partnership
If resource constraints prevent you from maintaining a long-term team, the platform can provide assisted operation support.
Partnership Formats
- Basic display
- Product introductions
- Sales assistance
- Customer reception
- Daily operational support
Best For Brands That
- Are small and medium international brands
- Are brands entering China for the first time
- Are brands without a local Chinese team
- Are enterprises wanting to test market response first
Key Advantages
- Reduced long-term on-site costs
- Lower operational pressure
- Greater participation flexibility
- Easier entry into the Chinese market
What We Can Bring You
Marketing & Empowerment
Omni-channel Brand Communication Support
- National & City Media Exposure
CCTV / Official Media / Shanghai Cultural Tourism Platform - Official Social Media Matrix
WeChat / Xiaohongshu / Douyin - Overseas Social Media Communication
TikTok / Instagram - Exhibition & Brand Experience Communication
Tastings / Events / Catering Experience Joint Promotion
Transparent Business Data
- Daily visual dashboard: sales, average order value, foot traffic heatmaps, user profiles
- Key metric linkage for trackable operational optimization
- Auditable data reconciliation
Long-Tail Sales Channels
- Post-exhibition continuous sales: data access remains after the exhibition ends
- 1-year long-term online store residency
- 365-day operation after the 80-day exhibition period
Chinese Consumer Feedback Collection
- China Market Testing: Low-risk entry into the Chinese market
- Consumer taste and packaging preference collection
- On-site sales + tasting feedback, brand awareness enhancement
- Provide reference for long-term operations in the Chinese market
Venue & Spatial Operation Support
Complimentary Venue Use
Each partner city receives approximately 1,200 m² of exclusive exhibition space at no charge, including storage, prep rooms, main exhibition areas, and branded image zones.
Infrastructure Setup
The operator maintains fixed public-area infrastructure: exhibition walls, projection equipment, display screens, stages, basic lighting, and wayfinding systems.
Staff Support
5 core staff members provide daily operational support: visitor flow guidance, cultural interpretation, and product showcasing (translators can be provided upon request).
Our Partnership Process
Partnership Signing & Execution Guarantee
Initial Contact
City partner submits a letter of intent and preliminary concept
Submit Materials
Provide brand introduction, product list, and procurement qualifications
Operational Assessment
Assess cultural integration and commercial potential
Intent Signing
Confirm partnership direction and booth scope
Confirm Schedule & Booth
Confirm specific exhibition area and location
Sign Formal Agreement
Clarify responsibilities, revenue split, and deposit
POS Integration & Training
Unified POS system integration and staff training
Setup & Trial Operation
On-site construction and equipment commissioning
Official Opening
Launch the exhibition cycle and enter the 80-day exhibition period
Exhibition Requirements & Exit Mechanism
Product Selection Criteria
Minimum 10 SKUs required: Each exhibitor must provide no fewer than 10 SKUs aligned with the project's positioning.
- Fresh prepared foods
- Cultural storytelling
- Night banquet traffic drivers
- Long-tail sales products
Exit & Elimination Mechanism
- In case of force majeure, the operator may adjust the exhibition schedule
- Exhibitors may apply for early withdrawal
- Abnormal operating models will be subject to review
Financial & Settlement Models
Zero Fixed Cost · Sales Commission
15% operations management commission, deducted from the exhibitor's total sales.
Unified POS · Fast Settlement
10-day settlement cycle with automatic revenue distribution every 10 days.
Deposit Mechanism
€5,000 per enterprise as a performance guarantee, refundable after the exhibition per agreement.
Supporting Services
Hotel Apartments
Accommodation resources and commuting support for exhibitors and staff.
Logistics & Delivery
Warehousing, cold-chain/ambient delivery, and exhibition area restocking support.
Online Service Platform
Unified order, inventory, and data report management, connected to online transaction channels.
Global Gastronomy Select Market
Post-exhibition access to the city select market network for long-term sales channels.
Required Partnership Materials
Required Materials for Partnership
Basic Qualification Documents
- Business license (scanned copy)
- Food business license (if applicable)
- Brand authorization certificate
Product & Brand Information
- Product list and price sheet
- Brand introduction PPT
- Packaging material specifications
Visual Display Materials
- Brand logo and key visual poster
- Display images, short videos, and merchandising design drafts
Government/Institutional Groups
- Official recommendation letter or cooperation letter
- Group delegation description (number of people, budget, plan)
Project Timeline & Key Milestones
Key Milestones
- Apr 2026: Project launch, partnership recruitment opens
- Jun 2026: 12-city partnership signing completed
- Aug 2026: On-site construction completed
- Sep 16, 2026: Soft opening
- Oct 1, 2026: Grand opening
Project Cycle
- Preparation6 months
- First Exhibition80 days
- Annual Schedule4 cycles
- Continuous OperationLong-term